88% U.S. Consumers Are Worried About Data Privacy

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A recent GfK survey of 1,000 U.S. citizens has found that 88 percent of respondents are at least “a little” concerned about the privacy of their personal data. The poll, conducted from March 7 to 9, 2014, also found that one third of consumers were directly impacted by the misuse of personal data within the past year. Concerns about privacy are increasing — 49 percent of respondents now say they’re “very much” concerned about data privacy, and 59 percent say their concern has risen in the last 12 months. Fifty-six percent of respondents say top organizations like social networks and …continue reading

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