Outside of the U.S. and Italy, iOS picked up ground on Android over the course of a year

In the U.S., the three months that ended this August were not good for Apple. According to Kantar Worldpanel ComTech, the market share of iOS was as its lowest point since August 2014. There actually was a good reason for the decline. Consumers were waiting for the Apple iPhone 6s and Apple iPhone 6s Plus to drop. This was borne out in a poll conducted by Kantar, that showed back in August that 11% of iOS owners planned on buying a new phone in the next three months; 87% of them said that the iPhone was the handset that they wanted to buy.

In the U.S., 29% of Samsung smartphone owners upgraded …

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