Ben Edelman, Assistant Professor, Harvard Business School will share insight and research observations on affiliate spyware, adware, popups, and other controversial online practices, explaining how to identify practices that overcharge online advertisers at Affiliate Management Days, March 8-9 at the Westin San Francisco.
Affiliate Management Days is the professional forum for affiliate managers and marketing executives responsible for their company’s digital marketing strategy, affiliate program management and related operations who come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage their affiliate programs.
Top online players such as eBay, Best Buy, Google, JCPenney, TheFind, and Jenson USA share their experience and best practices at the 2 day conference.
San Francisco, CA (PRWEB) February 15, 2012
Affiliate Management Days is the professional forum for affiliate managers and marketing executives responsible for their company’s digital marketing strategy, affiliate program management and related operations who come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage their affiliate programs. Top online players such as eBay, Best Buy, Google, JCPenney, TheFind, and Jenson USA share their experience and best practices at the 2 day conference along with attendees from companies such as Zappos, Kohl’s, LifeLock, InterContinental Hotels Group, Alaska Airlines, Amazon.com and more.
“There’s real money at stake here” says Ben Edelman, Assistant Professor, Harvard Business School. Given the breadth of possible affiliate abuses, “there are typically large savings in catching and ejecting rule-breakers – making more commission available for legitimate affiliates who do their best and follow the rules. Merchants and good affiliates should both be pushing to put an end to this kind of fraud.”
View the full Affiliate Management Days speaker line up and array of topics.
Featured Keynotes include Jason Spievak, CEO of RingRevenue, Inc., Tim Ash, CEO of SiteTuners, and John Greathouse, Partner at Rincon Venture Partners.
AM Days will have nearly 30 speakers offering two days of rich topics such as affiliate recruitment, affiliate marketing analytics, affiliate motivation, combating fraud, conversion optimization, compliance policing enforcement, solutions to present-day challenges and threats, legislative questions/issues, leveraging emerging trends, mobile affiliate marketing, offline performance marketing and more.
It is a must attend event for digital marketing managers, consultants, affiliate program managers (both those who work in-house and those from outsourced agencies), researchers, affiliate network reps, and affiliate-management software providers. AM Days provides a forum in which affiliate marketing professionals and executives come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage their affiliate programs. Don’t miss out, register today!
About Rising Media
Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.
Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.
About The Conference Chair
Affiliate Management Days is organized and chaired by Geno Prussakov, an award-winning affiliate marketing expert, who over the years has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses.
Prussakov has authored two affiliate marketing bestsellers: A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011) which have trained thousands of Internet marketing professionals. For influencing “change within the industry” Prussakov was recently named one of Performance Marketing’s Most Vocal Advocates, making the 2011 list of LinkShare’s Golden Link Awards Finalists. He is a regular contributor to several publications including Website Magazine, FeedFront, Visibility Magazine, Search Engine Marketing Journal, Revenue Performance, Search Marketing Standard, and multiple industry blogs, including his own affiliate marketing blog (named Best Affiliate Blog in 2010 2011). He also regularly speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
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Patty Caron
Affiliate Management Days
508-644-0639
Email Information
Article source: http://news.yahoo.com/renowned-expert-adware-spyware-ben-edelman-assistant-professor-160030043.html
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