Group, one of the largest direct/digital marketing agencies in the
West, now has certified Net
Promoter® experts on staff to help its clients achieve better growth
through customer feedback.
“Hacker Group has been strategically involved with its clients’ customer
retention, lifecycle and loyalty programs for years,” said Spyro
Kourtis, President and CEO of Hacker Group. “Certification of members of
our staff is a further indication of our depth and strength in this
Brian Benner, Account Manager at Hacker Group and the company’s lead for
the Net Promoter operating model, said, “Because of its basis in
research and testing, the Net Promoter Score is a great fit with Hacker
Group’s famous test-and-learn approach to marketing. The concepts and
model really come naturally to those of us who collect and analyze data
every day to create marketing strategies that work.”
The Net Promoter Operating Model is a disciplined approach to using
customer feedback to spark positive, profitable change within a company.
It is best known for the Net Promoter Score, a metric based on
customers’ willingness to recommend a brand, product or company.
About Hacker Group
Founded in 1986, Hacker Group is a direct/digital marketing agency
specializing in measurable, ROI-driven sales and marketing programs for
blue-chip clients throughout the country, including ATT, Carnival
Cruise Lines, Chipotle Mexican Grill and others. Using a disciplined
approach to strategy development that begins with sales goals to
determine the right mix of measurable media, Hacker Group employs a
closed-loop feedback process to test, learn, refine and apply what works
in order to continually improve campaign results.
For Hacker Group
Leslie Cohan, 206-849-1810
Article source: http://finance.yahoo.com/news/hacker-group-announces-net-promoter-151500861.html
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