Apple revamps website making it easier and quicker to make a purchase online

Apple has made it easier for online consumers to buy an Apple iPhone, iPad or Apple Watch. The tech titan has changed the “learn more” link that buyers were once required to click on in order to make an online purchase. Instead, a “buy” link has been added that will allow someone interested in an Apple device to purchase a product without being sent to a separate page to check out details about it.

The redesign should allow Apple to increase sales, according to Sucharita Mulpur, an e-commerce analyst for Forrester Research. “Half of e-commerce traffic comes from mobile, but Apple was not …

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