Business profile: Sherry Mallory

Sherry Mallory is the founder and CEO of She Bop Enterprises, Inc., which is an Atlanta-based entertainment and communications company that was established in 1991. She Bop Enterprises, Inc. is the parent company of the television production firm, She Bop Entertainment (SBE). SBE has produced television shows such as Out N’ About with She Bop, Sports Profile Special, and Music Video Pixx. Over the course of a decade, SBE programs have aired on PTV 12, CAU TV 3, and WB 36.

A native of southwest Atlanta, Sherry was still in high school when she began her career in entertainment at the age of 16. She has worked as a stand-in for the television series, In the Heat of the Night (1988-1994), as well as Spike Lee’s School Daze (1988) and Drop Squad (1994). After six years on the set of In the Heat of the Night, Sherry began bartending in order to save money so she could launch her own talk show, She Bop Entertainment, with her long-time friends and co-producers Russell Watkins and Vince Haney. Their 1^st episode aired in 1993 on public access People TV Cable Network Channel 12.

Now known as Out N’ About with She Bop, her television program is in its18^th season and has had featured guests including, Gladys Knight, Mary J. Blige, B2K and Nelly just to name to a few. SBE’s shows have also covered events such as the 2^nd and 3^rd Annual BET Awards, Atlanta’s For Sister’s Only convention, The Budweiser Superfest, The Black Expo, The Universoul Circus. Her show has also provided exclusive media coverage for the Atlanta Falcons, Atlanta Braves, Atlanta Hawks and other numerous sports events in the city of Atlanta.  

Sherry is a proud member of the Atlanta Association of Black Journalists. She is an active leader in her community who donates her time to many non-profit organizations throughout the metro Atlanta area. Sherry was honored in 1997 with the “Ritz Roast Award” by Entertainment Atlanta USA magazine.  That same year, ARI Records acknowledged her as “Talk Show Host of the Year.” Sherry has also been featured in the Atlanta Rhythm Times as well as the Georgia Sentinel Bulletin, and Rolling Out Magazine.

Atlanta Free Speech Salutes Sherry Mallory.