Facebook now allows live streaming…but for celebrities only

With apps like Meerkat and Periscope turning just about anyone into a live broadcaster on Twitter, Facebook wants to get into the business of live streaming itself. Today, the social media site introduced “Live,” a feature from the Mentions app that is available only to celebrities with a verified Facebook page.

With Live, these VIPs can start streaming videos to fans via their News Feed, with comments from fans appearing in real-time. When the streaming ends, the celebrity can make the whole thing permanent for fans to view on-demand. The Rock and Wimbledon champion Serena Williams will …

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