Intelbras, Cisco partner on Brazilian UC play

Brazilian IP telephony manufacturer Intelbras and Cisco (Nasdaq: CSCO) are partnering to offer a unified communications suite designed for the Brazilian market, which will help Cisco make inroads in the rebounding Latin American UC market. The deal features the Cisco Business Edition 3000 and licenses Cisco UC technology for specific Intelbras IP telephones and voice gateways.

The news comes on the heels of last month’s initial announcement that the two companies would collaborate on a UC offering.

“This cooperation with Intelbras represents a big step forward for our presence in the Brazilian market. We are expanding Cisco’s offerings to small and medium-sized businesses in Brazil with innovative approaches”, said Rodrigo Abreu, CEO of Cisco in Brazil.

Research and Markets recently reported that the Latin American market is coming off several years of sluggish growth. But pressure to cut expenses has resulted in more aggressive adoption of conferencing solutions and applications that could increase collaboration performed well. Moreover, soft phones, unified clients and videoconferencing tools witnessed an upswing in unit sales in 2010; they are forecast to continue strong growth in revenues, as they increase integration with different vendors solutions.

Vendors of UC are making all-out efforts to raise awareness on the advantages of their solutions. As competition intensifies, companies are scouting for better methods to promote UC. Partnerships, alliances and interoperability are the key strategies being implemented.

The Cisco/Intelbras play is a good example of that strategy, and it’s targeted at SMBs with 50 to 300 seats. It’ll be marketed starting next month as the CIP60300 through the Intelbras integrator channel in Brazil, which includes some 10,000 partners. The platform integrates voice, video, mobility, messaging, conferencing and voice gateway services at multiple locations.

Cisco said the system deploys easily and provides Digital E1 trunking interfaces for connection to conventional fixed-line telephone operators and the ability to interconnect with VoIP operators using SIP trunking connections.

“The integration of Cisco technology into the Intelbras IP phones and gateways is the start of a solid cooperative effort to bring innovations into the local market, including those that involve IT expertise, engineering and research and development,” said Intelbras CEO Altair Silvestri.

Intelbras has developed a set of IP endpoints specific to the Brazilian market, the company said. The IP phone model TIP100-S will also be available to be used in conjunction with the Cisco Unified Communications technology. The IP terminal options also include the Cisco Unified SIP Phone 3900 Series and Unified IP Phone 6900 and 8900 Series.

For more:
– see this release

Related articles:
Study: Pure IP saves 43% over PBX; enterprises still slow on UC adoption
Cisco extends lead in ‘resurgent’ Ethernet switch market
Cisco owns carrier infrastructure market; Juniper, Alcatel-Lucent fight for 2nd
Infonetics: 46% growth seen in VoIP, IMS market in 2012
Study: Full UC adoption by SMBs slow, but most use at least one piece

Article source: http://www.fierceenterprisecommunications.com/story/intelbras-cisco-partner-brazilian-uc-play/2012-03-12?utm_medium=rss&utm_source=rss

View full post on National Cyber Security