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Netflix now allows iOS users to subscribe to the service “in-app”

An update to the iOS version of the Netflix app now makes it easier for iPhone and iPad users to become participants in the latest American sporting activity: binge watching television series. With the update, iOS users can now subscribe to Netflix from inside the app. Thankfully, Netflix decided that it would rather take a cut in its profit margin to pay Apple the 30% it charges for subscriptions purchased in-app. Spotify, for example, hikes the rate it charges those who sign up for its premium service in-app. It either does that, or like Netflix, accepts a lower profit margin.

Netflix …

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