Swatch trademarks Steve Jobs’ “One more thing” line

Steve Jobs used to make a last second product announcement during Apple media events by uttering three words that became associated with him. “One more thing,” Jobs would say, in a manner that immediately recalled Peter Falk’s portrayal of television detective Columbo. Last week, it was discovered that watchmaker Swatch had trademarked the line in May, one month after the introduction of the Apple Watch.

One of the reasons that Apple’s timepiece isn’t called the iWatch has to do with a threat made by Swatch, which owns the iSwatch trademark. Swatch said that consumers could easily confuse …

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