T-Mobile outspends Verizon, Sprint and AT&T on T.V. ads during July

If it seemed that every ad on television last month was for T-Mobile, you weren’t seeing things. A recent study found that the upstart mobile operator, which just surpassed Sprint to become the third largest mobile carrier in the nation, was responsible last month for 23% of the amount spent by the industry for television ads. In June, AT&T was on top as the carrier continued to use Milana Vayntrub as sarcastic customer service rep Lily Adams.

T-Mobile, which favors “in your face” ads with loud, often jarring music, had 12 different spots that played about 6000 times in July. With 14 …

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