The future of Xbox is bright, and it’s everywhere

Gamescom 2015 was a blast for Xbox fans. Just as E3 was before it. Microsoft keeps floating the phrase, “the best games line up in Xbox history,” and it’s probably true. After a flaky launch for the Xbox One by anyone’s standards, under Phil Spencer’s stewardship things are going in the right direction.

And that direction is out. Xbox is finally becoming something bigger than the box that sits under your television. Gaming is important to Microsoft, and Xbox is its brand. Everywhere.

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