ProtectMyID: #Truesday: Business data breaches result in more exposed records than any other type of data breach. T or F?
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Next to Reddit the only other site that geeks and nerds love as much is Hacker News.
Similar to Reddit it is a regular haunt of geeks and nerds who enjoy sharing the interesting bits of news; and thought, that they find on the web. Just as the members of Reddit are passionate and loyal to their favorite site so are the folks that hang out over Hacker News.
Lim Cheng Soon is one of those people but with a true entrepreneur’s spirit he found a really great way to take his passion for Hacker News, add some value to it and make a business out of it.
You see Lim, like most of the fans of Hacker News, a the type of people who constantly have to deal with information overload but don’t want to miss anything that is happening by going offline. With this thought in mind Lim started gathering up some of the most popular posts from the sites and put them into a magazine called Hacker Monthly.
In this day and age of people being constantly connected and never being out of touch of what is happening in the world you would think that the last thing that would go over well would be a ‘magazine’, let alone a monthly one. Well in this case it has worked and worked well because Lim has been able to make the magazine his fulltime job with a desirable product that attracts advertisers, subscribers, and make money.
Twenty-one issues later, the magazine has about 4,700 subscribers worldwide, Lim said. Annual subscriptions cost $88 for the print edition or $29 for the digital .mobi/.epub/.pdf bundle. Only five percent of subscribers get the print version, he said, but that’s still a tidy sum of about $20,000 on top of an estimated $130,000 in subscriptions per year. He also sells full-page ads.
Not only is able to pay himself but the project is doing so well that he is able to pay for a graphic artist and hire two copy editors. Every article in Hacker Monthly is hand-selected, any needed editing is done, and set for the page. To be an article that is included in the magazine the post must have gotten more than 100 votes on Hacker News as well as satisfying the ethos that Lim has set for Hacker Monthly: “anything that gratifies one’s intellectual curiousity”.
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Ben Edelman, Assistant Professor, Harvard Business School will share insight and research observations on affiliate spyware, adware, popups, and other controversial online practices, explaining how to identify practices that overcharge online advertisers at Affiliate Management Days, March 8-9 at the Westin San Francisco.
Affiliate Management Days is the professional forum for affiliate managers and marketing executives responsible for their company’s digital marketing strategy, affiliate program management and related operations who come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage their affiliate programs.
Top online players such as eBay, Best Buy, Google, JCPenney, TheFind, and Jenson USA share their experience and best practices at the 2 day conference.
San Francisco, CA (PRWEB) February 15, 2012
Affiliate Management Days is the professional forum for affiliate managers and marketing executives responsible for their company’s digital marketing strategy, affiliate program management and related operations who come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage their affiliate programs. Top online players such as eBay, Best Buy, Google, JCPenney, TheFind, and Jenson USA share their experience and best practices at the 2 day conference along with attendees from companies such as Zappos, Kohl’s, LifeLock, InterContinental Hotels Group, Alaska Airlines, Amazon.com and more.
“There’s real money at stake here” says Ben Edelman, Assistant Professor, Harvard Business School. Given the breadth of possible affiliate abuses, “there are typically large savings in catching and ejecting rule-breakers – making more commission available for legitimate affiliates who do their best and follow the rules. Merchants and good affiliates should both be pushing to put an end to this kind of fraud.”
Featured Keynotes include Jason Spievak, CEO of RingRevenue, Inc., Tim Ash, CEO of SiteTuners, and John Greathouse, Partner at Rincon Venture Partners.
AM Days will have nearly 30 speakers offering two days of rich topics such as affiliate recruitment, affiliate marketing analytics, affiliate motivation, combating fraud, conversion optimization, compliance policing enforcement, solutions to present-day challenges and threats, legislative questions/issues, leveraging emerging trends, mobile affiliate marketing, offline performance marketing and more.
It is a must attend event for digital marketing managers, consultants, affiliate program managers (both those who work in-house and those from outsourced agencies), researchers, affiliate network reps, and affiliate-management software providers. AM Days provides a forum in which affiliate marketing professionals and executives come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage their affiliate programs. Don’t miss out, register today!
About Rising Media
Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.
Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.
About The Conference Chair
Affiliate Management Days is organized and chaired by Geno Prussakov, an award-winning affiliate marketing expert, who over the years has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses.
Prussakov has authored two affiliate marketing bestsellers: A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011) which have trained thousands of Internet marketing professionals. For influencing “change within the industry” Prussakov was recently named one of Performance Marketing’s Most Vocal Advocates, making the 2011 list of LinkShare’s Golden Link Awards Finalists. He is a regular contributor to several publications including Website Magazine, FeedFront, Visibility Magazine, Search Engine Marketing Journal, Revenue Performance, Search Marketing Standard, and multiple industry blogs, including his own affiliate marketing blog (named Best Affiliate Blog in 2010 2011). He also regularly speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
Affiliate Management Days
View full post on National Cyber Security » Spyware/ Cyber Snooping
MOBILE, Alabama — When the U.S. government wants to help train foreign law enforcement officers on how to extract the hidden secrets of a laptop computer or a cell phone, it often turns to a small company in Mobile.
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They are well organized. They pay close attention to product quality, working hard to make it effective and scalable. They are all about customer service, providing after-sales support. They even solicit the help of their customers in product development.
All admirable qualities. But all in the service of theft.
They are malware merchants; in the business of helping others steal from legitimate businesses and innocent consumers. And they have evolved to the point where they operate much like the legitimate software industry. It is possible to buy malware from what amounts to an app store, or to contract for Malware as a Service (MaaS).
“The life cycle of (malware) products is the most amazing aspect,” writes Pierluigi Paganini, a certified ethical hacker and founder of Security Affairs in Italy, in an article posted this past week on Infosec Island. “From design to release to after-sales support, each stage is implemented in every detail with care and attention.”
One of the most famous examples is the Zeus Trojan, designed to steal banking information, which can be customized with new features demanded by its customers. There are an estimated 3.6 million computers in the U.S. that have been compromised by Zeus botnets.
In early January, the Israel-based security firm Trusteer reported on a new version of the SpyEye Trojan that, somewhat like a security camera hack, swaps out banking web pages to prevent account holders from noticing that their money is gone.
Not that the botnet market is new. But it is maturing, and is more diversified and dangerous than ever.
Kevin McAleavey, cofounder and chief architect of the KNOS Project outside Albany, New York, who has spent more than a decade in antimalware product development and research, says this is a logical progression. “Today’s ‘professionals’ were once amateurs, and by that I mean the authors of the malware itself,” he says. “It should come as no surprise that what may have once been done ‘for fun’ can readily be monetized by criminal and government elements for their own purposes.”
The modern malware developer and distributor, he says, is selling not just the malware itself, but “the means to keep it hidden and from being detected.”
But, if these merchants of malware are operating like businesses, can’t authorities just track them down and shut them down?
Not so easily, it turns out. Most use the so-called ” Onion Router,” which lets users conduct business anonymously.
“The only time one has a chance to track down individuals is when they rat each other out,” says McAleavey.
It is not only the Onion Router, but the fact that they operate in countries where they are hard to reach — Latvia, Lithuania, Ukraine, Brazil and others — where McAleavey says enforcement is lax. “Generally, these ‘kids’ are smart and don’t leave much in the way of tracking data,” McAleavey says. “They know how to layer proxies to cause the trail to go cold. Some people working for antivirus companies have successfully managed to audit the trails only to find the perps pull up stakes and move elsewhere by the time the authorities actually show up.”
The “app store” element of the business amounts to a detection test service, “where a site accepts uploads of packaged malware and tests it against every known antivirus engine with the latest updates and spits out who detected it and as what. So the kids go back, change the code and keep changing it until nobody detects it whereupon, it goes out.”
Paganini reports that Zeus offshoot Citadel offers a basic bot builder and botnet administration panel for $2,399 plus a $125 monthly “rent.” It also offers what McAleavey noted — a module for $395 that, “allows botmasters to sign up for a service that automatically updates bot malware to evade the latest antivirus signatures.”
What should enterprises and consumers do? All of the usual things — don’t open odd attachments, even from those you know. Stay away from sketchy websites. Keep your antivirus up to date.
Paganini recommends public awareness and alert networks spread through social media. He would also like to see task forces composed of members from various sectors like government, industry, health and the military, “since we are facing cross-sector threats.”
But neither Paganini nor McAleavey is optimistic in the short run. “As long as there’s ways to get into Windows, and money to be made doing so, there will be no shortage of malware authors and those willing to make money servicing them — until the means of hijacking machines themselves is solved,” McAleavey says.
Paganini says there are no products on the market now that are able to block an enemy that “grows day by day.”
“We are completely unprepared,” he says, to fight a “perfect business machine that moves an amount of money equal to the economies of several nations.”
Read more about malware/cybercrime in CSOonline’s Malware/Cybercrime section.
View full post on National Cyber Security » Virus/Malware/Worms