A new company has introduced shaving products targeted towards individuals with sensitive skin.
SHAVEWISE™ , based in Houston, is geared toward consumers who suffer from irritated skin as a result of shaving. The company’s shaving system uses patent-pending Nano-Soothe Technology™ to eliminate shaving irritation, including swelling, itching, redness, ingrown hair, razor bumps and dark spots associated with Pseudofolliculitis Barbae (PFB).
SHAVEWISE™ was founded by Greg Ward, a Harvard trained MBA and licensed barber, who has extensive expertise in treating PFB. Under Ward’s leadership, the company has developed the most advanced shaving system for men with sensitive skin: the SHAVEWISE™ Kit. Each shaving kit contains a three-step solution that helps eliminate razor bumps, ingrown hair and razor burn: Pre-Shave Scrub, Smooth Shave Cream and Soothing After Shave Balm. This unique formula provides a close and comfortable shave minus the irritation. New product users see skin improvements during the first use of the specialty formulated shaving kit.
Greg Ward and Ron Love-Photo by Detrick Polk/A Cool Bean
Ron Love, an accounting and finance professional, who serves as an Advisor and Brand Ambassador for SHAVEWISE™, explains that the company was envisioned during adolescence. “It was a childhood dream we talked about while sitting under my grandfather’s Tree of Knowledge.” Love and Ward are biological cousins and grew up together as “brothers” in the small town of Lucedale, Mississippi. Their professional experiences and frustrations of maintaining a clean shaven face in corporate environments led them to making their dream a reality, founding SHAVEWISE™ in 2011.
Love and Ward are confident that their products will solve problems associated with shaving irritation, which has plagued over 20 million men for years, ultimately making shaving great again.
Let’s not forget about the ladies; the company has expanded its products, offering a shaving kit for women, which is expected to be released in fall 2014.
Skeptics will be happy to know that this innovative company stands behind its products 100% offering users a money back guarantee, encouraging everyone to shave wisely.
For more information on SHAVEWISE™, visit the company’s website here.