Importance of marketing in a digital world

In today’s world, anyone can be anywhere with the click of a button; we can see or purchase anything we desire. On the other hand, we can also have access to the undesirable things. For big and small businesses, this one-click truth can make or break companies, which will either make bank or bankrupt their financial holdings.

It is crucial to properly inform the public and consumers, spread and maintain a good reputation, and promote products, services, and goodwill for both small and big businesses on the large Internet platform. Furthermore, the Internet brings connectivity. With connectivity comes social media. Social media brings comments, compliments, degradations, and libel. Therefore, social media also needs its own form of successful marketing just like the Internet does in general. These two forms of marketing are crucial complimentary components in today’s world. With the combination of these two virtual marketing strategies plus formal marketing strategies, small and big businesses can advertise successfully.

Social media marketing extends past the Internet websites and into the everyday lives of consumers and potential consumers. Social media is where more and more people express their opinions, good or bad, which can spread nationally and globally within a few minutes. For businesses, especially small businesses who rely more on reputation and word of mouth marketing than big businesses, controlling their reputation on this large platform of instant social gratification or degradation is key to a successful future return and gaining new consumers. Social media marketing is not only influential and crucial, but it is accessible and somewhat more affordable than traditional marketing strategies.

Overall, social media marketing is crucial to any size business in today’s world as it is quick, accessible, and affordable. There will be quick notoriety, notifications, and responses to anything uploaded, commented, “liked”, or tweeted. This can either be bad or good. If bad, corrections can be made quickly while maintaining a good reputation, keeping consumer and social goodwill, and being cost effective. If good, then the promotion, product, or service will spread farther and quicker than any other media platform. Social media marketing is the key to any successful marketing plan for any business in today’s world.

Source: Forbes