SEATTLE–(BUSINESS WIRE)–
The Direct
Marketing Association has asked Hacker
Group, one of the largest direct/digital marketing agencies in the
West, to present three sessions at its national convention, DMA2011,
held October 1-6 at the Boston Convention and Exhibition Center. The
presentations, all focused on new ways to lift digital-direct marketing
performance in various industries, will showcase proven strategies and
results from the agency’s ground-breaking work with ATT,
Highmark,
an independent licensee of the Blue
Cross and Blue Shield Association, and other clients.
Hacker Group President and CEO Spyro Kourtis stated, “With more
marketing channels and options available today than in any other time in
history, it’s imperative that CMO’s and marketing leaders make the right
choices to ensure that their digital-direct marketing efforts achieve
results. We are anxious to showcase our performance accelerating client
strategies at this year’s DMA conference, and believe each presentation
will help marketers better understand today’s new digital-direct
marketing requirements.”
The DMA 2011 presentations include:
-
Showcasing the results from a slew of multi-channel tests, Spyro
Kourtis, President and CEO of Hacker Group, will discuss the new
integration (its not what you think it is), and strategies for
optimizing media mix by focusing on performance. “Which Medium
Works: Multichannel Testing For High-Performance Results”, takes
place on October 4, 2011 at 2:00 P.M. -
Tom Reid, Hacker Group Executive Director and Michael Meadows,
Highmark Inc. Marketing Manager will present new strategies for
Medicare marketing, including how cost per new member was lowered by
63%. “Take the Risk Out of Starting Over in Healthcare Marketing,”
takes place on October 4, 2011 at 11:30 A.M. -
Matt Witter, Hacker Group VP/Account Services along with Brian Maupin,
ATT Director of Prospect Database Marketing and Keith Schumann, ATT
Director of Consumer Marketing, will present advanced prospect
segmentation strategies used in a new product launch. “Prospect
Segmentation for Performance”, will be presented on October 5,
2011 at 8:45 A.M.
About Hacker Group
Founded in 1986, Hacker Group is a direct/digital marketing agency
specializing in measurable, ROI-driven sales and marketing programs for
blue-chip clients throughout the country including ATT, Carnival Cruise
Lines, Chipotle Mexican Grill, Netflix and others. Using a disciplined
approach to strategy development that begins with sales goals to
determine the right mix of measurable media, Hacker Group employs a
closed-loop feedback process to test, learn, refine and apply what works
in order to continually improve campaign results.
Article source: http://biz.yahoo.com/bw/110920/20110920005101.html?.v=1
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