SEATTLE–(BUSINESS WIRE)–
Hacker
Group, one of the largest direct/digital marketing agencies in the
West, is launching a tongue-in-cheek, six-part webisode series debuting
at the national DMA2011 conference on October 1-6 at the Boston
Convention and Exhibition Center. Demonstrating inventive new ways for
marketers to use digital media to engage their audiences, the original
short series titled “Checking In” features two vying young interns in
the hard-knock world of marketing trying to make it big at a hot
digital-direct agency by showing their chops while the bosses are away.
The webisodes will launch daily starting on October 1, 2011 and are
integrated with a coordinated marketing effort including direct
marketing, Facebook and a QR code to ensure that the two-minute shorts
are accessible in multiple ways. Attendees can scan a QR code printed on
a DMA hotel key card, or simply “Like” Hacker Group on Facebook for a
daily direct News Feed.
Hacker Group President and CEO Spyro Kourtis elaborated on the creative
underpinnings behind the webisode marketing strategy. He said, “Have you
ever wondered what really happens back at the office when you travel? I
know I do and we also know people use mobile devices to keep in touch
with the office while on the road, so this year my team blended these
two ideas into this breakthrough campaign to showcase our mobile and
video engagement capabilities while providing DMA attendees with some
lighthearted, entertaining fun.” The series premiers October 1, 2011 on Facebook;
to view it log in and “Like” Hacker Group.
In addition to the webisodes, Hacker Group along with clients from ATT
and Highmark
will present three educational sessions at the conference. Details about
the DMA sessions are available at Hacker
Group.
About Hacker Group
Founded in 1986, Hacker Group is a direct/digital marketing agency
specializing in measurable, ROI-driven sales and marketing programs for
blue-chip clients throughout the country including ATT, Carnival Cruise
Lines, Chipotle Mexican Grill, Netflix and others. Using a disciplined
approach to strategy development that begins with sales goals to
determine the right mix of measurable media, Hacker Group employs a
closed-loop feedback process to test, learn, refine and apply what works
in order to continually improve campaign results. Learn more at Hacker
Group.
Article source: http://biz.yahoo.com/bw/110927/20110927005294.html?.v=1
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