TalkTalk may be facing its biggest challenge to date. Not only does chief executive Dido Harding face tough decisions on how to maintain and maximise the internet service provider’s profit margins (it’s up against larger rivals BT and Virgin), but TalkTalk will almost certainly have to overhaul its cyber security systems and policies following the recent data breach. As the Metropolitan Police’s investigation into the cause of the cyber attack on TalkTalk’s website led officers to a working-class industrial town in Northern Ireland, TalkTalk’s management have been engaged in a face-saving mission to curb the financial and reputational damage caused to its brand. Harding has been praised for quickly fronting up to the media as the company launched its crisis management plan. Millions were wiped off its share value after TalkTalk publicly revealed on Thursday that the bank details and personal information of its four million customers may have been accessed. Hackers reportedly distracted the company’s IT staff with a distributed denial of service attack, which forced TalkTalk’s website to shut down with the bombardment of traffic; they then initiated a breach of its firewalls to access company-specific information. After a few days of near-apocalyptic warnings, TalkTalk was able to […]
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