Alongside running a luxury cosmetics company out of Geneva, she is determined to end child sexual abuse not just in Israel but across the world.
“Actually, I raise this topic in almost every business meeting that I have with clients, suppliers and partners worldwide,” reveals the Israeli businesswoman, whose viral video campaign “Tom’s Secret,” made in cooperation with the Association of Rape Crisis Centers in Israel, has been seen not just in over 600 schools across the country but in nations as far and wide as Greece and Guam.
Child abuse in Israel remains a major issue. According to a recent survey of child abuse by professors Zvi Eisikovits and Rachel Lev-Wiesel of the University of Haifa, 18 percent of Jewish Israelis and 23% of Arab Israelis were the victims of child sexual abuse – in effect, almost one in five children in the country.
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