Small marketing company asks Apple to skip the iPhone 6s name and go to iPhone 7

The big sign on Times Square contains a plea to Apple, asking them to call the next iteration of its smartphone the Apple iPhone 7. The same message was spotted on a truck parked in front of the glass Apple Store in the Big Apple (of course). So who is so upset with the Apple iPhone 6s name, and more importantly, why?
 
Before we answer that question, we should point put that ever since the Apple iPhone 3GS was unveiled in 2009, every other year Apple keeps the design of the next iPhone the same, tosses in a few updates, and add an “s” to the end of the device’s name. We saw that with …

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