Snapchat starts charging for multiple message replays, adds new filters and effects for selfies

Messaging app Snapchat has a valuation in the range of $16 billion to $19 billion. How can anyone justify such a figure? In 2014, the app brought in $3 million in revenue and for the year, it was $128 million in the red. An update to Snapchat that is rolling out today, is bringing with it a new source of revenue for the company, along with new features for selfie snapping Snapchat subscribers.

If you’re familiar with Snapchat, you know that once you open a message, you have ten seconds to view it before it disappears. And while Snapchat members have been allowed to replay one message a day …

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