The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals | #firefox | #chrome | #microsoftedge | #cybersecurity | #hacker


Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can…

The post The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals | #firefox | #chrome | #microsoftedge appeared first on NATIONAL CYBER SECURITY NEWS TODAY.



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