Third-party web tracking is still legal, a new ruling has found. The Federal Communications Commission (FCC) has dismissed a petitionby Consumer Watchdog that would forbid Internet companies from tracking consumers. According to the FCC, the petition was inconsistent with its rules on Internet bias. The petition was part of an ongoing movement to protect consumers who don’t want to be tracked by third-party web trackers, and aimed to provide consumers with a “Do Not Track” setting in theirWEB BROWSERS. Some companies are already committed to honoring “Do Not Track” requests sent in by consumers. But others, like Google, Facebook, YouTube, Pandora, Netflix, and LinkedIn rely on third-party tracking to store data on consumers for data analytics, advertising networks and social networking platforms. For example, you click on a cat video, and soon yourFACEBOOK PAGE will be advertising cat products to you. How does third-party tracking work? It all begins with an innocent “cookie,” a small bit of data loaded onto aWEB BROWSER. Every time a user opens a new web page, a cookie is sent back to the browser to monitor any previous activity. For the most part, cookies are safe: they can’t contain viruses and help store data. But, […]
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