Verizon to roll out simplified, contract-less data plans to compete with T-Mobile’s Un-Carrier

Thanks in part to its maverick CEO John Legere, T-Mobile has done a pretty good job of shaking up the carrier market. Sprint’s leader Marcelo Claure has been particularly unimpressed with some of Legere’s outbursts, but with T-Mo having jumped to third spot in the U.S. carrier rankings at the expense of Sprint, the unorthodox tactics appear to be working. Away from the character of Legere, T-Mobile’s Un-Carrier service has been the biggest antagonist to the traditions of mobile network operators, offering consumers some respite from the rigid, two-year contracts that have saturated …

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