YouTube is launching its YouTube Kids app in the UK and Ireland, nine months after its child-friendly service went live in the US.
More than 10 million American parents have downloaded the app, which serves up a filtered selection of videos and channels that are appropriate for children.
The app also removes social features like comments and the ability to upload videos; has a built-in timer to limit how long children can use it; and blocks inappropriate search terms including “sex”.
The UK and Irish version of YouTube Kids emphasises local channels, including famous children’s brands like Morph, Teletubbies, Wallace & Gromit and The Magic Roundabout.
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